[Ep0]Not Really a Recipe for Short Video Platforms

Mar 24

From Silvia Zeng, March 2021

Since I joined my current team scaling a short-form video product, one question frequently comes up: what’s the playbook (of the company we all know)? The history of short-form video is still unfolding, so I would be skeptical about any “playbook” claimed to be one-size-fits-all. However, I would like to take a step toward that goal by making a plan to chart out a broader perspective as more companies entering this space.

Setting bite-size achievable goals is the first step to bigger success. So here’s my plan for the following weeks:

1. What Short Video Is and Is Not

2. What Make a Short-Video Platform Tick: An Overview

3. Successful User Acquisition Isn’t Always a Blessing

4. Keep Your Creators Closer

5. The Hard Thing About Content Moderation

6. Let’s Talk About Product

7. Love and Hate Relationship with Music

8. Overlooked Communications

Short Videos